# Instagram Marketing Bootcamp (Self-Paced)

Canonical URL: <https://training.sdfm.org/courses/instagram-marketing-online>

## Overview

Social media marketing is a powerful way to build a strong digital presence and accelerate business growth. In this bootcamp, you’ll focus on Instagram, one of the most influential platforms today, to learn strategies for content creation and advertising. Explore the broader social media landscape, uncover emerging trends, and craft a personalized strategy designed to boost engagement and elevate your brand’s visibility online.

## What you'll learn

- Learn about Instagram and its social impact
- Develop a successful social media strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to gain a following and expand your reach

## Curriculum

### Section 1

#### Introduction to Instagram

- Introduction to Instagram
- History of Instagram
- What’s New
- Trend Report
- Creating a New Account
- Following Accounts
- Navigation
- Profile Page Overview

#### Hashtag 101

- What is a hashtag
- Hashtag do’s and don’ts
- Types of Hashtags
- High- and low-density hashtags
- Creating a Branded Hashtag
- Hashtag Research

### Section 2

#### Creating a Content Theme

- What is a big idea
- What is a content theme
- Determining your theme
- How to branch into sub-themes

#### Strategies for Capturing Content

- Establishing visual consistency
- Recording your content

#### Developing a Community

- Interacting with your target audience
- Understanding your audience’s needs
- How to leverage your audience

#### Creating a Post Cadence

- Establishing your availability
- Scheduling consistent content
- Adapting your cadence

### Section 3

#### Types of Posts

- Posts, Stories, and Reels
- Types of Interactions
- Audience Engagement
- Benefits of each content type

#### Editing Posts and Reels

- Choosing Filters
- Using Instagram Photo Editing
- Creating stories
- Editing stories and adding stickers
- Recording Reels
- Editing Reels
- Creating a mock-up post

#### Captions and Additional Post Features

- Establish your audience’s needs
- Incorporating gamification and/or call-to-action
- Being ADA-compliant with photo descriptions
- Tagging and Collaboration

### Section 4

#### Creating a Business Page on Instagram

- Starting a business page
- Creating a business post
- Managing page on Instagram
- Creating reels and stories

#### Paid Advertising with Instagram

- Choosing the right advertising
- Ad creation best practices
- Ad optimization
- Job post advertising
- Ad analytics

#### Using Shopify with Instagram

- Reasons to use Shopify (even if you have your own website)
- Introduction to Shopify
- Create collections
- Manage shop across platforms
- Showcase brand and products

## Pricing

**Tuition:** $650