# Digital Marketing Strategy & Web Fundamentals (Self-Paced)

Canonical URL: <https://training.sdfm.org/courses/digital-marketing-training-online>

## Overview

In this self-paced course, you’ll learn how to create a digital marketing strategy that attracts and converts your ideal audience. Step-by-step lessons guide you through identifying target customers, defining clear goals, and developing a compelling value proposition that distinguishes your brand in a competitive marketplace.

You’ll also explore actionable website optimization techniques to increase engagement and sales. From building an impactful homepage to designing persuasive product pages, you’ll develop the skills to turn your website into a dynamic marketing platform that delivers measurable results.

## What you'll learn

- Key skills needed to increase website traffic, generate leads, and drive sales
- How to develop a digital marketing strategy
- Essential elements every website should have to increase conversions
- How to turn leads into sales
- How to analyze marketing performance to improve return on investment

## Curriculum

### Digital Marketing Strategy

#### Intro to Digital Marketing

- What is digital marketing?
- The digital marketing landscape
- A look at digital marketing channels
- Establishing goals, objectives & KPIs
- Leveraging social media for growth

#### Target Audience Identification

- How to identify your target audience
- How to build customer personas
- Tools for researching your targeting audience

#### Developing Your Positioning in the Market Place

- Identify what makes your company unique
- Develop your positioning statement
- Develop a value proposition

#### Developing Your Digital Marketing Strategy

- Identifying your top goals
- Establishing a budget
- Design Tactics
- Tracking Key Performance Indicators (KPIs)
- Measuring Results

### Website Fundamentals

#### Introduction to the Hub & Spoke Model

- The role of your website
- Three questions every website should answer
- Developing a user-friendly website structure

#### Designing an Effective Homepage

- The role of your website homepage
- Elements of a successful homepage
- Using persuasion in design

#### Designing Effective Product Pages

- Product page formats
- Best practices for product pages
- Features every product page should have

## Pricing

**Tuition:** $325